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Why do you need an Annual Report?

This isn’t as foolish a question as it seems. We all write, but the style will differ depending on the medium and the audience.

Every business action – including communication – must be targeted, with a clear result in mind. Internal actions are almost always intended to improve efficiency, while external actions have three main aims:

1. to increase sales

2. to promote the brand

3. to reassure current or potential shareholders.




Now, we'd like to write yours

Annual reports should be focused, well written and dynamic – and, above all, they mustn’t shy away from giving a clear and accurate message.



WHY IS THE ANNUAL REPORT IMPORTANT?

Every company is assessed from time to time. These assessments are oftentimes based on annual reports as well as other assessment reports. The purpose of assessment? To help insure the company is serving its membership as well as the mission of the corporation. Most importantly, it is to help the officers of the corporation maintain quality and sustainability.

The annual report is the place to review how well the group has fared, how well the goals have been met, summarise its successes and weaknesses, and report the vision for the future.

WHAT SHOULD BE IN YOUR ANNUAL REPORT?

Assess the goals, assess how well your group met those goals, and determine what is realistic for the next year (of course, this means that you should set goals at the beginning of the year!) The company will need to cover all aspects of its strategic pillars – research and development, operational achievements and public, corporate social responsibility,  and so on.

It is important that the reports be consistent. Each year should see progress and reflection. Use this opportunity to define your group, its goals, its membership, and its progress. Think of this as a historical document as well. This annual report will be representative of your group for years to come.